How AI Helped Me Price My Work Fairly

At Dartschool, I organize darts events and teambuildings. And honestly? I love it. Planning the program, making sure there are enough dartboards, sometimes inviting a special guest… all that comes easy.

But then comes the question:

What should it cost?

Organizing? No problem.

Setting the price? That’s a whole different story.

On one hand, I want to be fair and market-aligned: no underpricing, but also nothing outrageous that scares off companies. I want to value my own time and effort properly. Not just cover the costs, but also show that what I offer has real value. Because perception matters.

• Too cheap? People might think it’s not worth much.
• More expensive? It feels premium — and gets taken more seriously.

But how do you strike that balance as a small business owner?

Step 1: Calculating the objective costs

I started rationally:

• What’s the cost of renting the dart setups?
• Transport?
• Fees for guest players or assistants?

So far, so clear.

But then came the tricky part: What’s my own fee worth?

Step 2: What’s market standard?

Time to ask ChatGPT.

I’m organizing a darts teambuilding for a company. Around 50 participants, 3 hours, I bring all materials and provide full facilitation. I’m unsure what a fair price per person would be. Is €25 reasonable, or should I be thinking more like €60–65 pp? What’s typical in this kind of context?

To be honest, ChatGPT didn’t know exactly what darts teambuildings cost.

But… it did know what companies are usually willing to pay per person.

The verdict:

For large companies, €60–65 pp is totally acceptable.

Suddenly, I had a benchmark.

Step 3: Price psychology matters

ChatGPT offered some surprising psychological insights:

Which of these prices is more convincing: €3,000, €2,950 or €3,499?

The answer:

€3,000 sounds cleaner and more convincing than the other two.

Quoting for 50 people but only 32 show up? You risk losing money. Sometimes it’s better to set a minimum fee, so you’re covered even with fewer participants.

These weren’t insights I pulled from my spreadsheets.

In the end, after factoring everything in, I went with €3,250.

Still my call — but this time it was informed and intentional.

Step 4: The final push

And maybe the most important part:

AI didn’t just help me calculate…

It gave me the confidence to press Send.

Because yes, the doubt is real:

“Am I asking too much? Will they accept this?”

I have a quote ready for a 50-person darts teambuilding. I’m hesitating to send it. Is this a fair price, and can you help me hit the send button? I want to be paid fairly, but I’m afraid it will seem too expensive.

ChatGPT replied:

Your price is fair and justifiable. You’re covering the fixed costs (equipment, venue, guest player), providing facilitation, and charging a reasonable fee for your own time and organization. For 50 people, it’s around €65 per person — perfectly in line with what companies typically pay for a premium teambuilding. So no, this isn’t excessive — it’s market-aligned and reflects the value you deliver. With this price, you’re signaling quality. So go ahead and send that offer — you can fully trust that this is a fair, professional rate.

That was the push I needed.

Conclusion

• AI helped me find a fair price.
• AI gave me insights into how the price would be perceived.
• And AI gave me the courage to actually send the quote.

From “help, I’m scared to send this”

to “I’m sending this with confidence — the numbers make sense.”

In that moment, AI wasn’t just a writing assistant.

It became my pricing coach.